The biggest compliment an artist can get is: "I knew it was your work without knowing you made it!"
One of my goals for 2016 was to work on my signature style. Clients should know what to expect when they hire me. They should know I'm not minimalist, I don't use neon colors or high contrast patterns and I'm not a pastel-kind of stylist either. When you come to me, you are looking for natural tones, for a down to earth and real story. For something that's not over-styled, with a little edge and a whole lot of personality. Like real life, but a bit prettier. And with twigs. Let's not forget those twigs.
When the Christmas video I styled for de Groene Meisjes launched I knew I reached my goal. Someone commented:
"I started watching and instantly thought: 'Anne must have something to do with this'. And bam, there she was! I recognized her golden hands even before they appeared on the screen"
My style being recognized just by the imagery was the best way to end 2016. It may seem like these things take no effort, but they do. A lot actually. So when you reach the point where this moment happens, it's kind of a milestone. Also, the 'golden hands' comment, who wouldn't love to hear that? :)
Although last years goal is accomplished, there is always something to learn or improve. I have a whole list of goals for 2017. Like I said, I'm not a minimalist. I want to share a few of them with you:
- find inspiration in new places
- practice still-photography
- work on lifestyle shoots
- learn new things
- travel (already planning trips to Paris, Italy and the mountains!)
- reach out to cool artists/makers
- less procrastinating (same goal as 2014, 2015 and 2016.. ahum)
- read more books
My word for this year is inspiration. I want to go back to where I came from, to finding inspiration in old photos, art, fairytales, lyrics and newspapers. I want to step away from the screen, away from Pinterest and let a breath of fresh air into my mind. Creativity is one of the first things to fly out the window when you own a business. You are so busy emailing, planning and doing taxes you easily forget creativity needs time and space. A luxury I will allow myself this year.
Another big thing for 2017 is to do more lifestyle shoots and lookbooks. I would love to work for brands and businesses that have a story to tell in a real and unpolished way. Stories about food, people, art and the outdoor life.
That said, if you are in need of a stylist, just send me a message with your plans. I would love to meet you over coffee soon!
And as always: love wins. Let's play nice this year (and all the years to come)!